BG: What’s a data architect?

DA: Well, a company is like a big hill and the business people are at the bottom of the hill. Data starts at the top. It looks and smells a lot like poop. As a matter of a fact, I’ll call it poop.

BG: That’s kind of disgusting and probably irrelevant.

DA: No, stick with me (like poop). I’ll get to the point soon.